Fractional Revenue Operations & GTM Programs Leader
I build and fix RevOps and GTM execution for B2B companies that have outgrown informal processes but aren't ready for a full-time senior ops hire.
"Good RevOps doesn't require a full-time hire. It requires the right operator at the right stage."
Over 12 years at Cox Communications, I built and optimized revenue operations across a $5B organization with 2,000+ GTM employees, architecting the systems, programs, and strategies that moved the needle at scale.
I delivered $7.3M in incremental annual revenue through channel redesign, cut sales ramp time by 33%, generated $600K in annual cost savings, and drove 40% enrollment growth in a government subsidy program by removing post-sale friction from the customer journey.
Today I work fractionally with Series B and C B2B companies, typically 50 to 300 employees, with an active sales team and no senior RevOps or GTM Ops leadership in seat. I build the systems, processes, and programs that close that gap. Engagements are typically 3 to 6 months with defined scope.
I also coach strength and conditioning. See coaching services.
Who this is for: Series B and C B2B companies with active sales teams and no senior RevOps or GTM Ops leadership in seat.
PROSCI Certified Change Management Practitioner
I use "athlete" broadly. You don't have to play a sport. Anyone committed to improving their performance, health, or fitness qualifies.
CrossFit L2 Certified Coach
When the strategy changes but the scorecard doesn't, the scorecard wins. This project fixed the scorecard.
The comp team was about to cap top performers to save budget. The quota gap was not coming from the top. It was coming from the middle.
A federal subsidy program was missing target by a wide margin. The fix was not better marketing. It was removing one unnecessary step.
Multi-source discovery, automated enrichment, verified outreach, and pipeline review. The architecture maps to any high-volume prospecting operation.
Reps were failing because the environment was designed wrong, not because they did not know enough. I changed the environment.
Ready to close the gap?
If your company has outgrown informal RevOps but you're not ready to hire a full-time senior leader, let's talk scope and fit. Coaching inquiries are welcome too.